@misc{Kotler_Philip_Marketing_2010,
 author={Kotler, Philip and Kartajaya, Hermawan and Setiawan, Iwan},
 copyright={MT Biznes},
 address={Warszawa <br>},
 howpublished={online},
 year={2010},
 publisher={MT Biznes},
 language={polski},
 title={Marketing 3.0 : Dobry produkt? Zadowolony klient? Spełniony człowiek!},
 keywords={Marketing},
}